Charlie and the Chocolate Factory Afternoon Tea Stand for One Aldwych
Case Study · One Aldwych, London
The Charlie and the Chocolate Factory afternoon tea stand, made by us.
We designed and made the stand at the heart of One Aldwych's Charlie and the Chocolate Factory Afternoon Tea in Covent Garden. Since it went into service it has been filmed by guests and creators and watched more than 1.3 million times.
- 1.3MViews on Facebook
- 219.7KLikes on TikTok
- 65.3KLikes on TikTok
- 17KLikes on Instagram
- 105KFollowers on the Roald Dahl account that shared it
Shared by the people behind it
Featured by Roald Dahl and One Aldwych
The official Roald Dahl account and One Aldwych have both shared the afternoon tea, with our gold top hat and twisted column front and centre.
Gone Viral
The videos that took it to millions
Guests and London creators film the stand being carried to the table. These are the biggest, with the numbers they reached.
Views and likes as shown on each platform in October 2026. Videos belong to their creators.
What We Made
A stand built to be carried to every table
Five-Star Hotel · One Aldwych, London
Charlie and the Chocolate Factory Afternoon Tea
A gold top hat candy floss holder on a twisted gold column, pink and navy pastry tiers, and a base that holds the chocolate dip and milkshake bottles.
Designed in CAD, made in our Dorset workshop and finished by hand, it is carried to the table and used at every sitting, day after day.
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