Midseason check-in: How to avoid overwhelm with Very Vanilla

I love working with my couples, and after six years in the industry, designing and creating wedding cakes still makes me so happy, however the chaos that comes with a busy wedding season – long, lonely kitchen time, a whole load of washing up, recycling, ordering and admin – can make us question why on earth we do it!

So, I wanted to explore ways that we can avoid total overwhelm during these long, busy summer months, staying on top of work as much as possible, whilst carving out much needed downtime amidst the chaos.

Doodle Love designs a fantastic range of yearly wall calendars and desk planners to help keep us organised!
Schedule holiday time

Ok it may seem like I’ve given up already by suggesting you take a break – but the wedding season can feel relentless if your weekends are booked from May to the end of September! I realise this may not help now if you’re totally booked up this summer. It’s the first time in six years that I have successfully managed to block out holiday time in August, and speaking to lovely Jess Howells from Flour and Fold, she has prioritised a mid-season break this year too. So, if you’re finding yourself in the throes of a relentless season, I urge you to have the foresight now to block out at least a week mid-season in 2025.

Yearly wall calendars are a fantastic visual aid – enabling you to see where your pinch points are for the year ahead and book downtime – so even if you haven’t managed it this year, you can ensure you give yourself more time out next year. These calendars also allow you to see the quieter parts of the year, so you can plan other seasonal work ahead, ensuring that when your busy period quietens down, you can keep financially ticking over if you need to. I highly recommend yearly planners by independent stationery brand Doodle Love – I have chosen this for next year, and their weekly desk planners are brilliant too!

Make time for you

This is such a hard rule to stick by, but it’s so beneficial for your mental and physical wellbeing. Protect your time – there will likely be days where even a lunch break is tricky to justify but it’s so important to take these moments.

I split my weekly schedule into ‘Work’ (per couple/commission), ‘Home’ and ‘Me’. The ‘Me’ column outlines what I’d like to prioritise for myself that week – I keep it realistic (I’d love a shopping spree, but in the height of a busy week, juggling children around summer holidays, and a bank balance that goes in and out like the tide, this is unlikely!) so start small with your ‘Me Time’ goals. Where possible, try to include one hour-long activity a week that’s for you (exercise, a creative hobby or pursuit - anything that makes you happy).

If your time is really limited, make your breaks as quality as you can. For example, if you can only fit in 15 minutes a day to sit down purposefully with a tea or coffee – make it the best coffee break you could possibly have. Sit in your favourite spot (preferably away from the kitchen), make yourself a good quality tea or coffee (the money you’re already saving by not having the time to go out means you can treat yourself!) and add your favourite uplifting songs as your backing track.

Lindsay uses her daily dog walks to relax and keep on top of her schedule

For wedding planner Lindsay Whitwell from LW Events, yoga is an essential part of her busy routine: “If I have a big week, I schedule a yoga class. For me, Yoga is like pressing a natural reset button; it stretches out the tension I’ve built up and focuses my mind solely on my body and my mat.”

If you’re short on time, ‘Me Time’ can also be constructive - Lindsay uses her dog walks as useful planning time away from the distractions of her desk: “I walk my dogs every day – I usually write my To Do list while I’m there, but I always allow ‘phone-free’ time while walking too”.

And always book yourself something to look forward to when work is quieter - coffee with friends, swimming sessions, a creative workshop or a retreat (watch this space - Lindsay told me she is planning a creative retreat for wedding professionals later this year!). Anything that reminds you that this crazy phase is temporary and things will revert to normality soon.

Make the most of tech

There are some brilliant ways that technology can help you during the busier months – here are my top three tips:

  1. Set up an out of office – the pressure to reply to emails when you’re already snowed under can be overwhelming. Setting an out of-office notification, that lets everyone know that it may take a little longer than usual for you to reply, may sound simple, but really alleviates that pressure to respond quickly.
  2. Silence notifications - Lindsay sets her phone to Do Not Disturb when she needs to get her head down to give her time to focus.
  3. Schedule social media content – when I’m super busy, posting on Instagram is the first thing to go, but the guilt that comes with it lingers. To prevent losing your social media momentum, use a scheduling app or ‘scheduled content’ tool to line up your posts in advance.
Daily check-ins

I caught up with expert life transition coach, Chloe Leibowitz to find out about the most helpful, practical day to day exercises to help us feel on top of things when work has us feeling otherwise. Chloe says: “One of my favourite, easiest and most effective tips to keep overwhelm at bay, is quite simply writing everything down and focusing on clearing your mind. Every morning and evening take a few minutes to empty your thoughts and any lingering to-do’s. The aim is to get it out of your head and onto paper, helping reduce stress and mental load.”

Look after your body

In the throes of a mad wedding season, we’re on our feet for longer than we’re off them, and days spent leaning over a kitchen worktop can really take their toll. Jess swears by a deep tissue massage mid-way through the season to help get to those tough knots and deep muscle aches. If you prefer a gentler approach, a back, neck and shoulder massage is a brilliant way to relax and gently soothe tension too.

Don’t beat yourself up if things go wrong

I’m sure we’ve all been there, everything’s going brilliantly until one wedding doesn’t quite go to plan – miscalculating the ratio of ingredients, overbaking or looking back at pictures only to spot something minor that clouds your whole view of the cake you’ve just lovingly created. We are all human and mistakes – especially when we’re so busy – can happen.

It’s easy to let this derail you, I’m the worst for being hard on myself for even the smallest of errors! If this happens, take a moment to look back at how much you’ve achieved this year – how many couples you’ve brought joy to, the challenging cake that you thought you wouldn’t nail but did, the new skills you’ve learnt and the sheer fact that you’re spinning so many amazing plates all at once and thriving. You are brilliant!

I don’t know what it is about our psyche but it’s like we are built to let compliments wash over our heads whilst any tiny ounces of negativity sticks. Write down or screenshot positive feedback from clients. That way, the times when you have a wobble you can look back at all your wonderful feedback and remind yourself of how fantastic you are.

Don’t be afraid to say no

Perhaps the hardest thing to do – allow yourself to say no. I’ve certainly been guilty of thinking because something is a whole year away, that I’ll make it work – only for my future self to berate my past self for taking on too much! Lovely Julia from Happy Cakes empowers us to value our time and be selective, she urges: “Say a polite sorry, we’re fully booked to the orders you don’t want. And share the love by recommending other bakers when you’re fully booked.”

Swallow a frog!

Not quite literally! Lindsay’s good friend and fellow planner, Jane Nordli recommends if there’s something you’re putting off and find yourself carrying forward from one day to the next, you must swallow a frog and tackle that thing first. Lindsay adds: “Often we imagine our task list to be unmanageable or overwhelming because we have tasks we’re avoiding. Getting that crossed off will help immeasurably!”. So go and be brave!

Fill the freezer

Finally, if you’ve been baking all day, the last thing you want to do is cook, so do yourself a giant favour and buy some good quality, easy throw-in-the-oven dinners (or even better microwaveable dinners in case the ovens are full of cake!). They’ll nourish you, give you a chance to refuel, and create minimal washing up afterwards too! My June was so hectic that I bought a whole seven days’ worth of COOK meals online – a little indulgent but it felt like someone else had cooked for me on the days when I didn’t have time or the energy to, and it was a godsend!

Wishing you so much love and luck for the final busy stages of your season – you’ve 100% got this and I’ll see you on the other side!

Daisy
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Daisy Pratt, Very Vanilla

With special thanks to our contributors: